WHO IS SHRED AND SLYTECH?
Anomaly Action Sports was started by Olympic Gold Medalist, World Champion and World Cup GS Champion Ted Ligety, and avid skier/ materials engineer Carlo Salmini, not a conglomerate of businessmen.
In the position to actually make the products they have always dreamed of, they are keenly aware of their responsibility to make uncompromised products that are designed to save all of our hides – yours and theirs. There is no room for faulty gear, when Ted is hurling himself down the mountain literally at breakneck speeds.
HOW DO THEY DEVELOP PRODUCTS?
Shred and Slytech Products are developed by Ted Ligety in collaboration with the designers and engineers at Anomaly Action Sports. The development flow is born out of the athletes’ vision and is then handed off to the Anomaly design and engineer team for implementation and enhancement. Once prototypes are constructed, a thorough test process is run in the lab and thereafter tested by our athletes on snow, who provide feedback and/or validation. Since Ted is both the lead tester and the brainchild behind our products, Anomaly can close the development loop and be highly receptive and accommodating to athletes’ requests for safety, quality, style and performance.
SALES & MARKETING
In addition, Anomaly Action Sports has a sales and marketing team that consists of some of the winter sports industry’s most experienced executives, team members from the internet generation navigating the modern social media and web landscape.